Happy Sunday, friends! Welcome to another Stationery Sunday in Seoul post. Today we will continue our walk down the street from Mazzzzy and mimidonut to visit Object in Hongdae, a whole building dedicated to carefully curated stationery, fashion and interior goods!
I’m excited to share this store because not only is it an awesome space, but Object also has an online global shop in English! They carry many of the indie Korean illustrators and brands I like, so the site is a great option if you’re outside of Korea. The flagship store is in Seoul (Hongdae), but there are satellite stores in Samcheong, Seoul as well as Daegu, Busan and Jeju.
See my Seoul Stationery Guide for all the shops with other resources (Google maps, social media links and more.)
Object is a short walk from Hongdae Station Exit 6 or 7 (Airport railway line). It’s also across the street from the Gyeongi Line book street, which is an old railway line-turned-cultural street dedicated to books and literature. It’s a great, pedestrian-only walkway with little independent shops and studios celebrating books!
Once inside Object, you can take your time perusing all four floors of the store. According to the Global shop website, they offer fashion goods, kitchen utensils, daily supplies, stationery, diary items, interior goods, and books.
The fourth floor has books and a long table of basic stationery and school supply type goods. I got a little recycled paper notebook from this floor. (All the floors have this gorgeous long table in the middle.)
The next three floors are a delightful mix of stationery, accessories, fashion and home living.
Honestly there were so many lovely things to look at I didn’t know what to photograph. I actually went to visit a special exhibition on the ground floor, but I had to stop myself from buying ALL. THE. THINGS. And not just stationery. Like wooden spoons and linen bags and jewelry. I think that was partly due to this day being my first outing outside of my neighborhood in weeks.
After perusing the top three floors, I went downstairs to check out the purpose of my visit: the gongjang brand’s special exhibit on the Art of Organization. I already had some gongjang products after visiting their own store last year (next week’s preview!). I really appreciate the brand’s commitment to sustainability and eco-friendly products. Much of their line is printed on recycled paper with more sustainable inks (like soy).
This wall had a customize-your-own notebook section where you could pick out a notebook (with different pages like grid, lined, unlined), folder cover, elastic, and decorative stickers. I adore gongjang’s color palette and simple aesthetic.
However the purpose of my visit was this two button book pouch. I didn’t even know I needed a book pouch until I saw this shade of red. It’s gorgeous, and my photo doesn’t do it justice! That sentence smells a bit of impulsive consumerism, but I had been eyeing this book pouch for months. The top part is a zippered pencil case and the bottom fits A4-sized books and magazines.
I haven’t used it as much as I’d like yet since I’m still not going out very often. But the few times I have used it, I liked how it protected all my little notebooks inside my backpack. It’s also the perfect size to comfortably carry my planner and a copy of The Artist’s Way by Julia Cameron, which I started last week.
If you’d like to see more of the shop and my haul, I’ve linked the video below to when the Object tour starts. (You can watch from the beginning to see Mazzzzy and mimidonut‘s tour and haul.)
What is your stationery style? Graphic and cute like last week’s Mazzzzy and mimidonut, or more minimal and aesthetic like gongjang? I’d love to hear if anything caught your eye in this tour. Thanks for tuning in and see you next week for another episode of Stationery Sunday in Seoul!